Jose Luis Fernández Ledesma

He has over 17 years experience fashion world as creative director, window designer, visual merchandising manager, environments instore designer, furniture retail designer and much more. He has worked various fashion sectors of women, men, kids, accessories as well as interior decoration & sportbrands. 

During this period, he has developed his career internationally, managing the Direction of Visual merchandising department for Armada group with Kuwait base for all Middle East contries as UAE, Bahrein, Qatar, KSA, etc. Within my responsibilities. He has improved and developed Riva, a successful brand for Women & Kids fashion; Choice a luxury female brand; or managing Franchises brands as Cortefiel, NU, Marcelo Midalli, TimeOut, Pettit or Pili Carrera. 

He travels internationally as Honk Kong, Shanghai, Xiamen and Guangzhou to suppliers managements like to us to follow the production & coolhunting in main cities. 

Also, He had cooperated during 6 years, in charge of the division of man and accessories as Visual Merchandising Manager to El Corte Inglés within headquarters offices, Cortefiel Group or Hugo Boss in Spain with international mobility.